Last updated: [DATE]
This Privacy Policy explains how SECOND ("SECOND," "we," "us," or "our"), operated by [LEGAL ENTITY NAME] at 849 6th Ave, New York, NY 10001, collects, uses, and shares information about you when you visit secondfloornyc.com (the "Site"), contact us, or otherwise engage our event and venue services.
Information We Collect
Information you provide. When you submit an inquiry, request a proposal, join our mailing list, or otherwise communicate with us, we may collect your name, email address, phone number, event type and dates, guest count, budget range, and any other details you choose to share.
Information collected automatically. When you use the Site, we and our service providers automatically collect certain information through cookies and similar technologies, including your IP address, device and browser type, pages viewed, referring URLs, and interactions with the Site. See our Cookie Policy for details.
Payment information. If you make a deposit or payment, it is processed by our third-party payment processors (such as Stripe and Braintree). We do not store full payment card numbers on our servers.
How We Use Information
- To respond to inquiries, prepare proposals, and provide event and venue services;
- To process payments and manage bookings;
- To send marketing communications you have requested (you may opt out at any time);
- To operate, secure, analyze, and improve the Site (including spam and fraud prevention via reCAPTCHA);
- To measure advertising and marketing performance; and
- To comply with legal obligations and enforce our agreements.
How We Share Information
We share information with: service providers who perform functions on our behalf (hosting, analytics, email, payment processing); advertising and analytics partners (described below); our affiliated venues and operating partners; and as required by law or to protect our rights. We do not sell your personal information for money. Certain sharing for cross-context behavioral advertising may be considered a "sale" or "share" under California law — see our Do Not Sell or Share My Personal Information page.
Analytics and Advertising Partners
We use the following third-party technologies. Each partner's processing is governed by its own privacy policy:
- Google Analytics 4 and Google Ads (Google LLC)
- Meta (Facebook) Pixel (Meta Platforms, Inc.)
- LinkedIn Insight Tag (LinkedIn Corporation)
- Microsoft Advertising / Bing UET and Microsoft Clarity (Microsoft Corporation)
You can control these technologies through our cookie banner and the choices described in our Cookie Policy.
Your Privacy Rights
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, and to opt out of certain processing. California residents have additional rights described in our California Privacy Notice. To exercise any right, contact us using the details below.
Data Retention & Security
We retain personal information for as long as necessary to fulfill the purposes described here and to meet legal requirements. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.
Children's Privacy
The Site is not directed to children under 16, and we do not knowingly collect personal information from them.
Changes to This Policy
We may update this Policy from time to time. The "Last updated" date above reflects the most recent changes.
Contact Us
SECOND
849 6th Ave, New York, NY 10001
Email: SECOND@LTHM.NYC
Phone: 212.201.4065