Last updated: [DATE]
This Cookie Policy explains how SECOND uses cookies and similar technologies on secondfloornyc.com, and the choices available to you. For more on how we handle personal information, see our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and provide information to the site's owners. We also use similar technologies such as pixels, tags, and local storage.
Categories of Cookies We Use
Strictly necessary. Required for the Site to function — for example, security, load balancing, spam protection (Google reCAPTCHA), and remembering your cookie choices. These cannot be switched off.
Analytics / performance. Help us understand how visitors use the Site so we can improve it. Includes Google Analytics 4 and Microsoft Clarity (which records aggregated usage, heatmaps, and session activity).
Advertising / marketing. Used to measure and deliver advertising and to build audiences across sites and platforms. Includes Google Ads, the Meta (Facebook) Pixel, the LinkedIn Insight Tag, and Microsoft Bing UET.
Accessibility. The accessiBe widget stores settings related to accessibility preferences.
Managing Your Choices
When you first visit the Site, our cookie banner lets you accept or decline non-essential cookies. You can change your choice at any time by clicking "Cookie Preferences" in the footer. You can also control cookies through your browser settings, and opt out of certain advertising via the DAA and YourOnlineChoices tools.
California residents can exercise the "Do Not Sell or Share" right on our Do Not Sell or Share My Personal Information page.
Changes
We may update this Cookie Policy as our technologies or legal obligations change. The "Last updated" date reflects the latest revision.
Contact
Questions? Email SECOND@LTHM.NYC or call 212.201.4065.